Elevate Your Website: The Impact of Video on Your Homepage

Jamie Perez • November 1, 2024

A business’s online presence is oftentimes the first point of contact it has with potential clients. Your website’s homepage needs to capture someone’s attention from the get-go and leave a great-first impression. Keep in mind, people don’t like to read large bits of information and too much detail can deter them immediately. So where should a video be placed on a website? And what are the benefits of using video content on your site?

Incorporating a video to the top of the homepage has many values to it. Before we explore the benefits, here’s a couple of important things to take away from all this:

According to a report by Wyzowl , 84% of people say they've been convinced to buy a product or service by watching a brand's video.

Websites with videos are 53 times more likely to rank on the first page of Google search results, according to a study by Forrester Research.


Okay, numbers out of the way, here’s how video benefits you when placed front and center of your website:

1. Captivating Storytelling:

Videos have the power to tell a story like no other medium. They can convey your brand's message, values, and personality in a way that resonates emotionally with your audience. This storytelling element helps build a strong connection and trust with your visitors. When this type of video is placed front and center of your website, it makes it as easy as possible for people to learn and care about you.

2. Enhanced Engagement:

Videos are more engaging than static images or text. They can grab a visitor's attention within seconds and keep them engaged longer. This extended interaction with your website can lead to better understanding and increased brand recall. People are also more likely to spend more time on your site learning about you if they enjoyed your video.

3. Boosted Conversion Rates:

As the statistics mentioned earlier show, adding a video to your homepage can significantly increase conversion rates. Whether it's signing up for a newsletter, filling out a contact form, or making a purchase, videos can influence visitor decisions positively.

4. Improved SEO Performance:

Search engines love video content. Including a video on your homepage can boost your website's SEO ranking, making it more discoverable to potential customers. This can result in increased organic traffic and visibility.

5. Clear Communication:

Videos can concisely convey complex information. Whether you're explaining your products, services, or unique selling points, videos can break down these concepts in an easily digestible manner.

6. Enhanced Mobile Experience:

With the rise of mobile browsing, videos on your homepage are optimized for a seamless viewing experience on smartphones and tablets. This ensures that you're catering to the needs of your mobile audience effectively.

7. Competitive Edge:

Many businesses have yet to fully embrace video on their homepages. By integrating video, you gain a competitive edge, setting your website apart from others in your industry.

Videos make it as simple as possible for your potential customers to learn about you. Placing it front and center of your website is similar to how newspapers place the most important story and visuals “above the fold.” Same concept with homepage video placement. It needs to grab their attention and keep their attention. By not making customers read a bunch of text to get to know who you are, what you do and why they should care… will do a world of wonders for your organization.

A person is sitting at a table using a laptop computer.
By Jamie Perez April 1, 2025
Storytelling is so important for any organization to engage in, but for nonprofits in particular, sharing stories is what will open up hearts, minds and wallets so they can continue providing their much needed services. Fundraising takes time. So while nonprofits are on that timeline, there's a certain order in which stories can be shared that will help optimize fundraising dollars: WHILE YOU'RE FUNDRAISING : Tell the incomplete story. This is featuring someone who is currently seeking services from your organization and still needs help. When you tell the story of someone who has already completed their journey or isn't in as great or immediate of a need, donors might think, "Well this person's been taken care of so they don't need my help." If you tell the story of someone currently in need and highlight some of the challenges they face, this creates more of a sense of urgency. AFTER YOU'VE REACHED YOUR FUNDRAISING GOAL : Now, you can tell that complete story. Do a follow up with the person whose incomplete story you told and provide an update. Send it out in a newsletter. Keep your donors informed on how their donation dollars helped change this person's life, the problems they helped solve, the impact they made, and how consistent donations will help more people in the future. You can also just tell different stories entirely in this phase and talk about how fundraising efforts like the one you just held, help hundreds of people like the ones you're highlighting in the stories you've shared. BONUS: GETTING MORE DONORS OR GETTING YOUR CURRENT DONORS MORE INVOLVED: Why should people donate to your organization out of the thousands of others who also need financial support? When you can share your DONOR'S stories, other people may hear their stories and be able to relate to their "why". There are three different styles of videos you can refer to to get ideas on how you incorporate donor storytelling: 1) This video was sent out to donors for a nonprofit based in Madison, WI called Little John's Kitchens. This nonprofit works with food insecurity, providing meals at a pay-what-you-can option and utilizes other low cost models for people to have access to chef-quality meals who may not know where their next meal is coming from. The video was created AFTER receiving donations during a campaign to show donors what their donations helped the organization achieve: https://www.youtube.com/watch?v=xV8tQCKTL-E 2) This video featured loyal donors of the same organization about WHY they continue to give to Little John's Kitchens. When you make your donors part of the journey, instead of just asking them for funds when you need help, you build loyalty and they feel like they belong to something bigger than themselves: https://www.youtube.com/watch?v=2DVfbtzBIwM 3) And finally, this video thanks the donors specifically. Don't just converse with your donors when you need money from them. Tell them how much and why you appreciate them: https://www.youtube.com/watch?v=1NPd_MM-MOk
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