A Closer Look at Video Marketing

Jamie Perez • December 27, 2024

As video becomes a more and more popular way of marketing for businesses, it’s great to know WHY this trend has grown so much in recent years. In this blog post, we’re going to break down a report done by Wyzowl that took a deep dive into how businesses feel about video marketing, how they’re using it, how consumers are engaging in it, and the results it produced for those who used it.

Wyzowl 91% biz use marketing.png
Wyzowl Reasons for NOT using video marketing.png
Wyzowl business who plan to change their minds about video marketing.png

The first part of the report I want to dive into is this: 91% of businesses that participated in this survey use video marketing. That’s HUGE. But if you slide to the next screengrab from this report, they also dive into why businesses decide to NOT use video marketing. A majority say they don’t have the time to create content themselves. BUT AGAIN, if you slide to the third image, they also found that 70% of businesses who didn’t use video marketing in 2022, switched over to utilizing it in 2023. Let’s look at why:

Wyzowl the customer view.png
Wyzowl the customer view 2.png
Wyzowl the customer view 3.png

Most people say watching a video led to them wanting to learn more about a product or service, and in many cases, even led to them purchasing something. According to this same report, 91% of people wanted to see MORE video from brands online. Implementing videos to your video marketing strategy generally leads to more clients, longer time spent on your website, and an increase in brand awareness.

Wyzowl how video helped businesses.png
Wyzowl how video helped businesses 2.png
Wyzowl how video helped businesses 3.png
Wyzowl how video helped businesses 4.png

So for all the businesses that DID engage in video marketing, here are a few key results:

  • 91% say it helped increase traffic to their website
  • 90% say it helped generate leads
  • 87% say it led to an increase in sales
  • 87% say it led to increased amount of time spent on their website
  • 95% say it helped increase brand awareness

You can review the rest of the stats to see more key points for yourself, but I think you get the idea. Video marketing can do wonders for your business. Many of the reasons businesses give for not implementing video are all solvable issues. You can hire a videographer to do it if you don’t know where to start or don’t have the capacity to do it in-house. Video is an investment in your business’s growth and just like any marketing technique, it takes a bit of money upfront to see better results. With more and more people utilizing video marketing, it’s time to get in the game. People spend an average of 17 hours per week viewing video content online (this stat was also taken from that Wyzowl study). Make sure your business’s video is one of the ones making its way to their eyes and ears.

A person is sitting at a table using a laptop computer.
By Jamie Perez April 1, 2025
Storytelling is so important for any organization to engage in, but for nonprofits in particular, sharing stories is what will open up hearts, minds and wallets so they can continue providing their much needed services. Fundraising takes time. So while nonprofits are on that timeline, there's a certain order in which stories can be shared that will help optimize fundraising dollars: WHILE YOU'RE FUNDRAISING : Tell the incomplete story. This is featuring someone who is currently seeking services from your organization and still needs help. When you tell the story of someone who has already completed their journey or isn't in as great or immediate of a need, donors might think, "Well this person's been taken care of so they don't need my help." If you tell the story of someone currently in need and highlight some of the challenges they face, this creates more of a sense of urgency. AFTER YOU'VE REACHED YOUR FUNDRAISING GOAL : Now, you can tell that complete story. Do a follow up with the person whose incomplete story you told and provide an update. Send it out in a newsletter. Keep your donors informed on how their donation dollars helped change this person's life, the problems they helped solve, the impact they made, and how consistent donations will help more people in the future. You can also just tell different stories entirely in this phase and talk about how fundraising efforts like the one you just held, help hundreds of people like the ones you're highlighting in the stories you've shared. BONUS: GETTING MORE DONORS OR GETTING YOUR CURRENT DONORS MORE INVOLVED: Why should people donate to your organization out of the thousands of others who also need financial support? When you can share your DONOR'S stories, other people may hear their stories and be able to relate to their "why". There are three different styles of videos you can refer to to get ideas on how you incorporate donor storytelling: 1) This video was sent out to donors for a nonprofit based in Madison, WI called Little John's Kitchens. This nonprofit works with food insecurity, providing meals at a pay-what-you-can option and utilizes other low cost models for people to have access to chef-quality meals who may not know where their next meal is coming from. The video was created AFTER receiving donations during a campaign to show donors what their donations helped the organization achieve: https://www.youtube.com/watch?v=xV8tQCKTL-E 2) This video featured loyal donors of the same organization about WHY they continue to give to Little John's Kitchens. When you make your donors part of the journey, instead of just asking them for funds when you need help, you build loyalty and they feel like they belong to something bigger than themselves: https://www.youtube.com/watch?v=2DVfbtzBIwM 3) And finally, this video thanks the donors specifically. Don't just converse with your donors when you need money from them. Tell them how much and why you appreciate them: https://www.youtube.com/watch?v=1NPd_MM-MOk
By Jamie Perez March 31, 2025
Drones have revolutionized the world of videography, opening up breathtaking possibilities for capturing stunning aerial footage. But, not just anyone can fly a drone and profit off its picturesque images. As a videographer, you have to have your drone license.
By Jamie Perez February 28, 2025
Artificial Intelligence is taking center stage as it transforms the way we all work. How is AI changing the video production industry? How is AI used in video? And will AI replace videographers? Let’s explore the potential and possibilities.
More Posts
Share by: